Good Inside digital memberships cost between $23.25 and $28 a month and the platform passed 100,000 subscribers in the third quarter of last year. The company has raised one round of funding, $10.5 million from VC firms including Alexa von Tobel’s Inspired Capital, in 2023. It’s otherwise bootstrapped by Kennedy and her co-founder Erica Belsky, another psychologist Kennedy met while studying at Columbia who is married to Scott Belsky, an early investor in Uber and Pinterest and an unofficial advisor to the company. Kennedy says she has no immediate plans to raise more money, but is open to the possibility.
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The best subject lines are short and to the point, accurately describing the content of the email, but also catchy and intriguing, so the reader wants to know more. Once Again, this is the perfect place for A/B testing, to see what types of subject lines work best with your audience. Your call to action should be clear and simple. It should be somewhere at the top of your email for those who haven't finished reading the entire email, then repeated at the end for those reading all the way through. It should state exactly what you want subscribers to do, for example "Click here to download the premium theme for free.
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